WHY factory --- MVRDV ---

MVRDV's 'the why factory' to open in october on october 15 the new think tank ‘the why factory’ at the faculty of architecture at the delft university of technology and the structure it occupies, an orange tribune designed by MVRDV will open. the MVRDV designed premises of 'the why factory puts the students literally on top. the orange color defines the identity of the institute. 'the why factory' is a global urban think tank and research institute led by professor winy maas. it started in 2008 with the ambition to enlarge the argumentative power of the architectural and urbanistic profession. the why factory’s future cities research program explores the endless possibilities for the development of our cities – at a moment that a majority of the world’s population becomes citizen. the outcome is a series of models and visualisations for the cities of the future, theories and practical solutions, proposals for existing cities, applied software design, movies and a series of publications by nai publishers. the why factory project green dream: a visualization of the dramatic lack of progress in sustainable construction. all LEED certified buildings in the world cover only a small part of midtown manhattan. the why factory: islands that use solar thermal power generation are used in a sustainable energy network and bring beauty back into the debate on green the why factory project: new leisure landscapes by mick van gemert and tanya martinez the death of leisure city/ graduation lab the first publication of the why factory will be presented on october 15th. the book with the title 'visionary cities sets the agenda for the city of the future. this first publication in the ‘future cities series’ is intended as an overview of the issues that the why factory is addressing and to outline this research institute’s ambitions and modus operandi

Called The Why Factory, the project comprises a three-storey orange structure housing lecture halls, meeting rooms and research facilities.

Steps up the side allow it to be used as an auditorium.

Furniture surrounding this structure was designed by Hutten to allow the surrounding space to be transformed and used for research, as an exhibition space or for lectures.

RICHARD HUTTEN IN COLLABORATION WITH MVRDV ARCHITECTS WON THE LAI 2009 AWARD!
The new think tank ‘The Why Factory’ at the Faculty of Architecture at the Delft University of Technology was awarded with the LAi prize 2009. The orange Tribune is designed by MVRDV, the flexible furniture by Richard Hutten. The Why Factory, an initiative of Delft University’s Faculty of Architecture and MVRDV, researches urban futures and is lead by Winy Maas.

During the opening event a series of prominent speakers will discuss the future city and Winy Maas will give his inaugural address as professor at TU Delft

After a fire destroyed their premises, The Why Factory and the faculty of architecture of Delft University moved into the former main building of the university. An interior courtyard was created and designated as the new residence of The Why Factory. MVRDV designed the three floor tall wooden structure, containing lecture halls, meeting rooms and the premises of the research institute. An auditorium stair climbs to the top, literally putting the students on top of their teachers.

The structure distinguishes itself by its bright orange colour which clearly identifies The Why Factory as an independent research centre within the Faculty of Architecture, Delft University of Technology. Designer Richard Hutten designed flexible furniture to allow the space around the tribune to switch function between research hall, lecture hall and exhibition space.

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